60% of people have a chronic disorder and it’s NOT normal…

Written by Joe Cohen, BS | Last updated:

“Chronic illness – mental or physical – is to a large extent a function or feature of the way things are and not a glitch; a consequence of how we live, not a mysterious aberration.”

As the CEO of a company in the health industry, this quote defines the constant worry and reminder that I have in my daily life.

In the US, 60% of adults have a chronic disorder, and nearly 70% are on at least 1 prescription drug.

Most of this is due to the way society has been structured, which is why I built SelfDecode.

I started getting frustrated when I’d hear people tell me that what I’m feeling is “normal.”

Feeling tired every day is not normal. Getting debilitating anxiety is not normal.

The issue is that there’s a big barrier in breaking out of the norm.

With Google on your side, you’d think it makes things easier. But then, with just a little bit of searching, you’ll find mixed messages.

“Paleo is the best diet for your health.”

“Paleo will kill you.”

Even if you do decide on a specific diet, you’ll then have to research what foods fit into this plan. The whole process is overwhelming, especially if you notice that it’s making your health worse and you have to start the process all over again.

My goal has always been to break these barriers and make it easy for people to find their perfect diet and get started on optimizing their health.

And today, we’ve launched the final piece of the puzzle to help you get there.

Introducing Your Personalized Meal Plan Builder

A couple of months ago, we released the Diet & Nutrition Summary Report. This report analyzes millions of genetic variants to give you the optimal macronutrient breakdown based on YOUR body.

Here’s what mine looked like ⬇️

Although this was a game changer, as it removed the guessing game of the “best diet for you,” there was still one barrier for our members – finding a meal plan that would now match this optimal breakdown.

So, I’m extremely happy to announce the launch of the Personalized Meal Plan Builder!

SelfDecode now analyzes your optimal breakdown based on your genetics, as well as your self-reported goals, and we use that to provide you with suggested snacks and meals for breakfast, lunch, and dinner!

And we know that eating the same foods every day can get dull and boring, so there are tons of options to choose from, allowing you to create unique meals every day of the week.

Once you’re done setting up your weekly meal plan, you’ll be redirected to a page that includes all your meals and recipe details for the week, as well as your grocery list.

This includes EVERYTHING that you’ll need to cook all your meals for the week.

We’ve built the perfect tool to help you break out of the unhealthy norms of society in the easiest and most effective way possible.

And the best part?

Included With Your SelfDecode Membership

The personalized Meal Plan Builder is included for FREE with all SelfDecode Memberships.

Once you upload your DNA file or get one of our DNA Testing Kits, SelfDecode will analyze over 85 million genetic variants to give you your optimal diet & genetic health predispositions for 300+ health topics like liver issues, mood problems, gut inflammation, and many more.

Plus, you’ll also receive:

  • 14+ Summary Reports – these look at all of our health reports that fit under one health topic, combine it into one easy to read report, and give you life-changing insights and recommendations.
  • Unlimited access to Lab analyzer tool – upload your labs and track your results
  • Access to Personalized Genetics Blog – over 600 blogs that change based on your DNA
  • Personalized supplement formula – instantly created based on your unique genes
  • SNP & Gene Explorer
  • Lifestyle Analyzer – answer questions to determine whether your current choices are contributing to certain health issues
  • NEW! Ancestry – discover where you’re from and track your maternal lineage (Only available on Health & Ancestry Plan)


About the Author

Joe Cohen, BS

Joe Cohen, BS

Joe Cohen flipped the script on conventional and alternative medicine…and it worked. Growing up, he suffered from inflammation, brain fog, fatigue, digestive problems, insomnia, anxiety, and other issues that were poorly understood in traditional healthcare. Frustrated by the lack of good information and tools, Joe decided to embark on a learning journey to decode his DNA and track his biomarkers in search of better health. Through this personalized approach, he discovered his genetic weaknesses and was able to optimize his health 10X better than he ever thought was possible. Based on his own health success, he went on to found SelfDecode, the world’s first direct-to-consumer DNA analyzer & precision health tool that utilizes AI-driven polygenic risk scoring to produce accurate insights and health recommendations. Today, SelfDecode has helped over 100,000 people understand how to get healthier using their DNA and labs.
Joe is a thriving entrepreneur, with a mission of empowering people to take advantage of the precision health revolution and uncover insights from their DNA and biomarkers so that we can all feel great all of the time.


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