Motivation, Biology & The Entrepreneurial Mindset; How to biologically change your motivation levels

Written by Joe Cohen, BS | Last updated:

The majority of the people in this world have tonnes of ambition, but little motivation. Take a minute and look at your life right now, are you doing what you want to do?

All these self-help authors and motivational gurus cash in on your ambition, promising you the world if you follow their steps.

But reading some quotes on your social media feed or implementing “life hacks” that’ll trick your brain into being motivated won’t help – it’ll maybe spark something for a few hours if you’re lucky.

The real problem isn’t that you need to “find more motivation”, it’s that your body needs to naturally have that motivation.

Motivation is a biological trait, and the only way to improve it is by changing your biology. (Keep reading to learn about a specific gene that has been directly associated with motivation levels.)

You see, if your body isn’t “ready” to be motivated then it doesn’t matter how much you want it, it isn’t going to work.

When you change your biology, you have no choice but to be motivated. I can’t be less motivated no matter how hard I tried to convince myself to be. I just feel a natural desire to get stuff done all the time.

That’s why the second secret to success is to be constantly motivated at the biological level. You can read about the first secret here.

All of the most successful business people are biologically very motivated and they don’t listen to motivational speeches. They ‘just do it’ because their DNA is expressing itself in such a way that they are highly motivated – biologically.

Entrepreneurs are in a relentless business marathon to create the best product and the best customer experience, and to gain the most market share as quickly as possible. If they are too slow, some bigger player simply stomps on them and takes it away. That’s why they always have to be healthy, creative and motivated to improve on their product or service.

When I didn’t have optimal health, I was a 10/10 on the ambition scale, but a 0/10 on the motivation scale.

I listened to motivational speeches and tried more mental hacks than you could possibly fathom. Listening to Tim Ferris all day and trying every hack to improve my output, and didn’t help at all.

Zero. Zilch. Nada. I was just wasting my time thinking about how I need to be motivated and do stuff rather than actually just doing things.

My whole day involved procrastinating, and then convincing myself that I wasn’t procrastinating.

And then I would get angry at myself for procrastinating. And the cycle continued…

The REAL beginning of my entrepreneurial journey only began once I made headway into my health. My stress resilience, motivation and health were all intertwined, and the moment I started solving one, everything else fell into place.

These days, my motivation and ambitions are at the same level, and I actually find motivational speeches quite boring now.

This is the reason why entrepreneurs are so into ‘biohacking’. Entrepreneurs are ambitious people trying to find ways to get their motivation to match their ambition.

I would’ve been hopeless without biohacking using my personalized health data.

It wasn’t until I started looking into my genetics and implementing changes to fix my health issues that my motivation skyrocketed and my stress tolerance became robust, and to this day it’s still increasing.

How To Become Highly Motivated, And Succeed

Increasing your motivation is highly reliant on optimizing your overall health, but it can also be directly affected by your genes. This is actually a great thing because, by knowing this, you’ll have even more control over your motivation.

For example, the DRD2 gene codes for a dopamine receptor that’s extremely important in determining your overall levels of dopamine – which is responsible for your feeling of motivation.

The bad gene variant decreases your dopamine levels, which in return decreases your feelings of motivation and sensitivity to rewards.

If you know that you carry this genetic variant, you can implement specific changes that will prevent these negative effects from occurring and actually increase your dopamine levels so that your motivation will soar.

Having the power to optimize your health is already enough fuel to boost your motivation, but by using your genes to directly work on it, you’ll reach levels you never thought possible.

Using SelfDecode can help you get there.

The first step on the road to success is ordering a DNA kit or uploading your existing DNA file.

From there, you can download your Cognitive Function & Mood DNA Reports, which provide you with personalized diet, lifestyle, and supplement recommendations that will amplify your motivation and optimize your health.

We also have reports on Anxiety, Focus and Trauma coming out soon. You can already look at those categories on the SelfDecode personalized blog if you’re a member by clicking on the links.

And remember, all these recommendations are based on your body, which means that they’re the most effective ways to help you reach your goals and fulfill your ambitions.

Are you ready to boost your motivation and achieve success?

About the Author

Joe Cohen, BS

Joe Cohen, BS

Joe Cohen flipped the script on conventional and alternative medicine…and it worked. Growing up, he suffered from inflammation, brain fog, fatigue, digestive problems, insomnia, anxiety, and other issues that were poorly understood in traditional healthcare. Frustrated by the lack of good information and tools, Joe decided to embark on a learning journey to decode his DNA and track his biomarkers in search of better health. Through this personalized approach, he discovered his genetic weaknesses and was able to optimize his health 10X better than he ever thought was possible. Based on his own health success, he went on to found SelfDecode, the world’s first direct-to-consumer DNA analyzer & precision health tool that utilizes AI-driven polygenic risk scoring to produce accurate insights and health recommendations. Today, SelfDecode has helped over 100,000 people understand how to get healthier using their DNA and labs.
Joe is a thriving entrepreneur, with a mission of empowering people to take advantage of the precision health revolution and uncover insights from their DNA and biomarkers so that we can all feel great all of the time.


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