1000 Experiments, My Personal Kryptonite & Exponential Benefits

Written by Joe Cohen, BS | Last updated:

I remember going on a walk on a cold winter day in 2013, strategizing how I was going to live on less than $1,000/mo in New York City, the most expensive city in the world.

Before optimizing my health, I couldn’t even hold down a job because I wasn’t healthy enough to work, and I dropped out of school because of my health issues.

I couldn’t predict the future and I had to prepare for the strong possibility that I would never fix my health issues and be permanently disabled from working and living a normal life.

My family was in NY and I was afraid to move anywhere else because I had no income and no job, just some savings from odd jobs that I was hoping to stretch out as long as I could.

I had just moved out from my mother’s apartment, which was literally a nightmare. Coming from an ultra orthodox Jewish home, my mother constantly nagged at me to become religious, get married and have kids with a Jewish girl, and become a lawyer.

I initially moved in because of my health issues, but I moved out in worse shape from all the stress. At that point, I was looking into homeless shelters rather than moving back home as a backup option.

I remember strategizing around this time how I was going to break out of this cycle of ill health and poverty.

How could I improve my health when I don’t really understand what the issue is? How do I break out of this cycle?

And then I realized that if I focus on my health day in and day out, and systematically try every possible therapy out there on the market that I could afford, I would likely find SOME therapies that work.

Even if I do 1000 experiments and find 5 things that work really well for me, those discoveries would pay dividends over a lifetime of improved health.

In hindsight, the strategy worked much better than I ever imagined.

1,000 experiments later, and I found around a dozen things that really worked well for me. I had literally tried everything that I could get my hands on.

Even though 99% of my experiments failed, the 1% that were successful continue to pay MASSIVE dividends 7 years later, in terms of improved health and earning capacity.

One Success…Exponential Benefits

Jeff Bezos (Amazon founder) likes to say that the vast majority of things Amazon tries completely flops, but the minority of successes have huge payoffs that make up for all the failures and much more.

This is because a single success can cause exponential results.

This same concept is true in health. Finding the top ways to improve your health can pay exponential dividends over a LIFETIME.

I knew that the earlier I found out what would work for me, the better. Every day that I don’t know how to be optimally healthy, I am losing health, longevity, happiness and money.

I had so much potential waiting to be unleashed, but my health issues had just disabled me for most of my life.

The funny thing is, now I don’t even spend any time trying to be healthy. Maybe a few hours a week in total, whereas before my whole day would revolve around trying to be healthy.

My net worth would be negative if I didn’t know how to be optimally healthy, whereas now it’s an 8 figure number.

The Biggest Cause of My Health Issues

So what were the biggest movers for me? I found out that food sensitivities were the biggest cause of my issues.

How did I know? I would literally eat one food for a whole day and see how I felt. If I didn’t feel good, I eliminated it from my diet.

This is why I’ve worked so hard for the past 7 years to provide resources and tools that don’t require you to do the crazy things that I’ve done in the past.

Solving one food sensitivity problem led to significantly improved health, which led to a successful career.

The Era of Personalized Medicine

There’s simply an infinite number of experiments that can be done, and most people have a hard time being able to tell changes in their physiological state.

The approach I took in 2013 isn’t practical, nor would I advise it for anyone. In fact, I abandoned it myself once SelfDecode came out.

It was simply crazy. I would keep upping the dose of every supplement I took until I felt something, either good or bad. I have so many crazy stories. One time I took 30 pills of a kidney glandular supplement when the normal dosage was one, and then…my kidneys started hurting really badly.

The key is finding your kryptonite and the actions that will be most impactful for YOU.

And genetics is how you can find your answers, with the right software of course.

I always advise people who come to me to solve their health issues to first check if they have food sensitivities.

The Food Sensitivity DNA Report that we just released is packed with science-backed information that will tell you what food intolerances you might have (like lectin, histamine, lactose, wheat and more).

Knowing what your body is sensitive to is CRITICAL in cutting straight to chase and knowing what you need to do to reap a lifetime of benefits.

If you’ve already had your DNA tested, you can have your report within 5 minutes! Just upload your DNA file and download your report. If you’ve never had your genes tested before, you can add a SelfDecode DNA Kit to your order and we’ll get one shipped out right away.

About the Author

Joe Cohen, BS

Joe Cohen, BS

Joe Cohen flipped the script on conventional and alternative medicine…and it worked. Growing up, he suffered from inflammation, brain fog, fatigue, digestive problems, insomnia, anxiety, and other issues that were poorly understood in traditional healthcare. Frustrated by the lack of good information and tools, Joe decided to embark on a learning journey to decode his DNA and track his biomarkers in search of better health. Through this personalized approach, he discovered his genetic weaknesses and was able to optimize his health 10X better than he ever thought was possible. Based on his own health success, he went on to found SelfDecode, the world’s first direct-to-consumer DNA analyzer & precision health tool that utilizes AI-driven polygenic risk scoring to produce accurate insights and health recommendations. Today, SelfDecode has helped over 100,000 people understand how to get healthier using their DNA and labs.
Joe is a thriving entrepreneur, with a mission of empowering people to take advantage of the precision health revolution and uncover insights from their DNA and biomarkers so that we can all feel great all of the time.


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